For which users will it be useful to reply via GIF to Stories?

Interaction, interaction and interaction again. And what do users like to answer the most? Of course, GIFs. And Instagram recently introduced this feature in Stories.

GIFs in Stories

Maybe this change is not shockingly big, but definitely useful. In addition, it will improve interaction , e.g. a fan with your favorite influencer. And yes, we have recently been able to reply to Stories using GIF. Matt Navarra said on his Twitter about how it works . He posted the following post:

TIL… You can reply to Instagram Stories with a GIF

Start typing your reply to a story, the icon changes to GIF

As you can see, in the answer field just enter the keyword and wait for the GIF to “react”. And now

Will this Change Anything?

It can definitely affect the world of marketing and advertising . First of all, when a given brand expects consumer opinion. And of course, it can be said that they might as well choose the right emote, or even type the text. However, GIFs allow you to add animations that reflect the emotions or feelings of the user much better. As we have already written above, maybe this change is not revolutionary, but certainly important for people who are associated with marketing or advertising on a daily basis.